Mobile Marketing SEO vs Desktop SEO, Learning Algorithm Challenges, and Ad Blocking

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January 22, 2016 SEO Theory Chat

Kent Yunk of Roaring Pajamas SEO joins SEO Theorist Michael Martinez to discuss:

* Changes in SEO based on the mobile-vs-desktop models
* How much monetization affects organic search
* Measuring SEO job performance
* Aspects of the upcoming BRAVE Web browser
* Adswipe interactive search technology
* Downside of Google’s learning algorithm integration
* Noise in user engagement data
* Problems w/ecommerce search interfaces
* The conflict between advertisers and ad blockers
* How to subvert ad blocking software w/o being annoying
* Why ad blocking is so popular with consumers
* Advertising efficiency is better than filling up pages with ads
* Digital advertising in UK now 49% of advertising budget
* Web design trends moving toward interactive sites
* How WordPress integrates new Web technologies
* Using curated embeddable content on WordPress blogs

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March 26th, 2016 by